If this is your first visit, be sure to
check out the FAQ by clicking the
link above. You may have to register
before you can post: click the register link above to proceed. To start viewing messages,
select the forum that you want to visit from the selection below.
Policy / Politique
The fee for tournament organizers advertising on ChessTalk is $20/event or $100/yearly unlimited for the year.
Les frais d'inscription des organisateurs de tournoi sur ChessTalk sont de 20 $/événement ou de 100 $/année illimitée.
You can etransfer to Henry Lam at chesstalkforum at gmail dot com
Transfér à Henry Lam à chesstalkforum@gmail.com
Dark Knight / Le Chevalier Noir
General Guidelines
---- Nous avons besoin d'un traduction français!
Some Basics
1. Under Board "Frequently Asked Questions" (FAQs) there are 3 sections dealing with General Forum Usage, User Profile Features, and Reading and Posting Messages. These deal with everything from Avatars to Your Notifications. Most general technical questions are covered there. Here is a link to the FAQs. https://forum.chesstalk.com/help
2. Consider using the SEARCH button if you are looking for information. You may find your question has already been answered in a previous thread.
3. If you've looked for an answer to a question, and not found one, then you should consider asking your question in a new thread. For example, there have already been questions and discussion regarding: how to do chess diagrams (FENs); crosstables that line up properly; and the numerous little “glitches” that every new site will have.
4. Read pinned or sticky threads, like this one, if they look important. This applies especially to newcomers.
5. Read the thread you're posting in before you post. There are a variety of ways to look at a thread. These are covered under “Display Modes”.
6. Thread titles: please provide some details in your thread title. This is useful for a number of reasons. It helps ChessTalk members to quickly skim the threads. It prevents duplication of threads. And so on.
7. Unnecessary thread proliferation (e.g., deliberately creating a new thread that duplicates existing discussion) is discouraged. Look to see if a thread on your topic may have already been started and, if so, consider adding your contribution to the pre-existing thread. However, starting new threads to explore side-issues that are not relevant to the original subject is strongly encouraged. A single thread on the Canadian Open, with hundreds of posts on multiple sub-topics, is no better than a dozen threads on the Open covering only a few topics. Use your good judgment when starting a new thread.
8. If and/or when sub-forums are created, please make sure to create threads in the proper place.
Debate
9. Give an opinion and back it up with a reason. Throwaway comments such as "Game X pwnz because my friend and I think so!" could be considered pointless at best, and inflammatory at worst.
10. Try to give your own opinions, not simply those copied and pasted from reviews or opinions of your friends.
Unacceptable behavior and warnings
11. In registering here at ChessTalk please note that the same or similar rules apply here as applied at the previous Boardhost message board. In particular, the following content is not permitted to appear in any messages:
* Racism
* Hatred
* Harassment
* Adult content
* Obscene material
* Nudity or pornography
* Material that infringes intellectual property or other proprietary rights of any party
* Material the posting of which is tortious or violates a contractual or fiduciary obligation you or we owe to another party
* Piracy, hacking, viruses, worms, or warez
* Spam
* Any illegal content
* unapproved Commercial banner advertisements or revenue-generating links
* Any link to or any images from a site containing any material outlined in these restrictions
* Any material deemed offensive or inappropriate by the Board staff
12. Users are welcome to challenge other points of view and opinions, but should do so respectfully. Personal attacks on others will not be tolerated. Posts and threads with unacceptable content can be closed or deleted altogether. Furthermore, a range of sanctions are possible - from a simple warning to a temporary or even a permanent banning from ChessTalk.
Helping to Moderate
13. 'Report' links (an exclamation mark inside a triangle) can be found in many places throughout the board. These links allow users to alert the board staff to anything which is offensive, objectionable or illegal. Please consider using this feature if the need arises.
Advice for free
14. You should exercise the same caution with Private Messages as you would with any public posting.
Has anybody noticed the TV and location ads during all the curling championships for "World Financial Group", an AEGON company? AEGON, of course, has chess connections; they used to sponsor chess tournaments in the Netherlands. It looks like at the moment, AEGON has moved on to curling and tennis, but at least chess is in their blood. I am not a shareholder, nor a customer. AEGON should not be confused with AGON, which has something to do with the Candidates Matches in 2013.
Well I dont have a marketing background, but there are lots of resources out there for corporate sponsorships.
- For starters, it always helps if know people who are high level managers/directors/VPs in these corporations, professional contacts.
- When you approach, I hope you're approaching as an organization (for example, OCA) instead of an organizer for a single event. Think about how someone like RBC can benefit from sponsorship, sell your points.
- Know the demographic of people who will be exposed to your chess tournament, this is not just the players will actually come play, but all the potential people who sees your flyer.
- Be as professional as possible when meeting with them. Make them think you're serious. A lot of this is just having experience in Marketing and Sales
- Promote the sponsors during the event. Ever seen how Nascar is plastered with corporate logos all over the car? do the same. One idea is make a t-shirt with the sponsor logos, and make the players wear it during tournament.
- Everything can be marketed. Almost all professional sports teams re-name their stadiumn these days. Do we have a trophy for the Cdn Closed Champion? Sell the naming rights to that, "RBC Canadian Chess Cup", put a logo on that trophy - I'm ok with that if it means we'll have a great event.
- There are many more ideas, talk to Brian, I thought he did a good job of attracting sponsors in some of the past events.
Jonathan Berry brought up this old thread and I think this list is interesting.
The best success in getting big sponsors locally has been professional connections. I think of those chess players who have became accountants, programmers and brokers, and those who teach chess in well-off schools, where parents get involved in their children's chess world.
Chessplayers are a small market, and chess doesn't get the press attention to a broader coverage like this weekend's Masters golf. But the pwc Toronto Open still has legs in the tournament name being in game headers in databases like chessgames.com and the sponsors on chessboards still being used in schools. The number of hits to the tournament website was higher than to their local business page.
There has rarely been small sponsorship such as free drinks or the sponsor paid for a trophy in their name. There are many small companies, perhaps energy drinks and healthy candy bars or tutoring, who can't offer much money but products and services. Also can get student volunteers looking to practice their PR, website, and conference-planning learning for their resume.
In 1984 with a Eurail pass, I had the ultimate freedom to choose my route across Europe to Thessaloniki. One place I chose to stop was San Sebastian, because of the 1911 tournament. No 1911 event, and I would have missed a charming spot. An investment in chess, and 73 years later, a tourist-night of income. Who knows, in 2061, somebody will wonder whether to check out the Dali or the site of the World Chess Festival--and eventually decide to see both!
Tweet
Comment