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Dark Knight / Le Chevalier Noir
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---- Nous avons besoin d'un traduction français!
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Are you talking about Content Management or SEO optimization?
Does CMA use WordPress as its platform?
...
Larry is talking about a virtual picture. He wants to get CMA / Strategy games coming out closer to the top of the pack, if someone does a Google search on Toronto Chess
Not so bad. You're on page 1 if search for Toronto chess store, or school, or lessons, or kids, or tournament.
If you want to be number 1 your first page needs to be viewed more often by regularly having fresh content, i.e. news about upcoming events, photos of prize winners, top cma rating gains of the month, new books, chess problem of the day, game of the week, etc.
Larry is talking about a virtual picture. He wants to get CMA / Strategy games coming out closer to the top of the pack, if someone does a Google search on Toronto Chess
OK thanks for the translation ... SEO optimization stuff.
Lots of 'best practice' methods to go about that ... including us knowing what ... platform ... CMA is on.
And why is that important? Well for starters ... WordPress uses plug-ins and those plug-ins can target Google's bots.
If not then google looks for a bunch of factors ... including simple stuff like ... is the code accessible friendly ... image ALT attributes ... backlinks and organic ranking... etc. Days of cramming stuff into the <head> tags are long gone.
And then there are all the 'click farms' for hire.
Facts are facts. Just a quick look at the html source will tell you that. Also, if you have to ask what platform is being used you probably aren't the one who can fix it...
SEO "optimization" is largely a hoax because Google susses out SEO tricks and downgrades them. So something might sorta work for a few months and then not work anymore. The best way to get at the top in a google search is to be the premier content provider in the search subject.
If you want to be number 1 your first page needs to be viewed more often by regularly having fresh content, i.e. news about upcoming events, photos of prize winners, top cma rating gains of the month, new books, chess problem of the day, game of the week, etc.
That's good advice. Also part of Google's "page rank" algorithm is still the number of links to here from other sites. So get other chess sites to link to this one, perhaps by offering to put links from here to there. Nothing can really guarantee you top rank anyway but that and Erik's advice can help to a certain extent.
Facts are facts. Just a quick look at the html source will tell you that. Also, if you have to ask what platform is being used you probably aren't the one who can fix it...
What source are you looking at??? vBulletin ... LOL!!!
FYI ...
Good news ... dig some digging ... Chess'N Math is on a Drupal platform using a theme called Porto ... :)
Bad news ... looks like CMA has almost zero presence on social media. Except for an FB account for Montreal (tiny mention in a footer) with kinda fresh content. And an FB account for Toronto but is tagged Strategy Games (with no mention in their footer) ... that has almost dead content. Nothing for Ottawa (figures) Missing out on so much much more...
Does CMA have an YT account ... active YT account?
Yes, fresh content is king ... but almost everyone has fresh content. Traffic therefor becomes key ... hence the 'click farms'.
Last edited by Neil Frarey; Saturday, 13th October, 2018, 11:56 PM.
I just did a google search for 'chess Toronto"...we appear on page 2!
Maybe it's good that it is on the second page. You have time to update the page, while your potential customers reading page one, to something more fresher than "The following students have pre-qualified for the 2017 Ontario Chess Challenge."
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