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Dark Knight / Le Chevalier Noir
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---- Nous avons besoin d'un traduction français!
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It would be interesting if someone could expand on this.
I will retract my statement because it is not a confirmed fact.
However, I have raised money for a dozen non-profit organizations and it is my experience getting a reputable company to first sponsor or donate to the organization is the most difficult step. The organization or event gains prestige by such association and becomes easier to sell to other potential sponsors or donators.
But like Mr. Hébert said, I live in the States and prestige may be more or less important here than in Canada.
Regardless of one thinks specifically of Mr. Bilodeau and of flash websites in general, his company presents itself well and its association with the tournament would make my job easier if I were to raise funds for the Montréal Open.
I would never let him be a spokesperson for the tournament however, even if it meant losing the sponsorship.
I must conclude that your command of English, while functionally quite good, prevents us from having a worthwhile discussion. I would prefer to think that rather than believe you were being deliberately obtuse.
Not English again : there are alternatives !
There are certainly more uncharitable ones, for instance lack of medication. Let's let these to whom lack rhetorical manners. There are also more charitable ones, for instance sticking to talking points. Mr. Bilodeau is just ignoring you to concentrate on what he wants to say here.
The habit is a tough one to let go. CNN debators debate this way all the time. Viewers like that : the entertainment is so much more civilized than professional wrestling.
Last edited by Benoit St-Pierre; Thursday, 10th September, 2009, 11:27 AM.
How can someone go in Old Montreal Chic area, enter in a Sweet Restaurant with a 1970 2$ tshirt (too short, too tight)...
...
We want women, kids, profesionnals at our tables and we must have higher standards to acheive it... and it cost no money.
My wife and I paid over $2000 to attend Blizzcon 2008 and would have gladly attended again this year if we had been lucky enough to obtain tickets. Ozzy was performing and we missed it...
Many of the attendees wore way too much make-up and clothes they badly sew together from cheap pieces of fabrics. The clothes were often too short or just plain ridiculous.
There was another guy friend of Louis Robichaud. My kids were so surprised they talked about him as a Yeti a whole day to everybody.
Your children sound rude, shallow and inconsiderate. Perhaps you should spend less time on ChessTalk and more time ensuring that your offspring grow into decent human beings. You are a terrible father.
everytime it hurts, it hurts just like the first (and then you cry till there's no more tears)
Ok, in addition to comments about flash videos, insults at people's kids does anyone have anything to say on how we can improve the next Canadian Closed?
How can we fund raise for it and get our Champion out there meeting sponsors and the public? And is there a way to do this so he can make some money at the same time?
How can we fund raise for it and get our Champion out there meeting sponsors and the public? And is there a way to do this so he can make some money at the same time?
You can always consult with a trained fundraiser specialist. A consultation should not cost more than a few hundred dollars and will give you a good idea of the difficulties of raising money for a specific chess event.
You can ask the CFC for a copy of the reports the 2007 Canadian Open and CYCC organizers submitted. If my memory is not faulty, I believe the Ottawa team posted they would submit their "dossier de presse" amongst many other things. You will certainly have to make major modifications but at least it will give you a general idea of the artifacts you need to produce before you contact potential sponsors and donors.
Ok, in addition to comments about flash videos, insults at people's kids does anyone have anything to say on how we can improve the next Canadian Closed?
How can we fund raise for it and get our Champion out there meeting sponsors and the public? And is there a way to do this so he can make some money at the same time?
You ask for solutions so I feel free to give mine:
The first thing is to consider the players as simple products to sell or simple hockey players. How can you give more value to your product to sell it? We need create the stars and talk about them so that they take some values all over Canada. A weekly Chess magazine posted to everybody by email and on Facebook (you have to bring every chess player in Canada to be friend of your Championship or CCF on Facebook) should talk about the stars. On the tournament website we should have the pictures and profiles of every star player with stats like hockey players. A big setup will be much easier to sell. Don't go see a company complaining about money because the company too needs money. Be a solution to them. Sell them values that has a weight in glamour. They will buy YOUR glamour. Companys take rapid decisions when you have a good setup and they have nothing to do.
It is a LOT OF WORK. Take the project for three years because strong success will be there only in three years and announce it. The first year you will work like crazy. The next year people will knock on your door to join the show. And the third year you will become a model all over America.
There are absolutely benefits to having your company associated with chess - but I can get every one of these associations by calling a random casting company and having some random actor sit at a chess board, because chess has no recognizable faces to the general public. For advertising purposes, Jean Hebert sitting at a chess board is just as good as John Smith.
Let's be a little serious here. Jean won the Canadian Championship. A Zonal. He gets the perks which go with it, like an entry into the FIDE WC playdown. He won by a comfortable margin.
If you're using an advertising company which can't get more benefit from a National Champion than from an unknown, change advertising companies. I sure would.
A good advertising company should be able to take a national chess champion, use him to market a product, and make him a household name and face.
As for Jean, I am not trying to win any kind of argument here. I have spent time around a lot of chess players and chess politicians... I like to think I have a certain perspective on things, but you are of course free to disagree.
As for you Dave, "a certain perspective on things" certainly does not make you 100% right on anything and someone else 100% wrong on the same topic as you modestly pointed out in another post. If this is not trying (in the most unrespectful manner) to win an argument before it even takes place, then you fooled me.
Everybody has a "a certain perspective on things". To me you are a simple employee with an opinion, not the owner, not the president or the chief executive, not the marketing director, not even someone with any significant deciding power whatsoever. This hardly qualifies you as an expert on the subject of sponsorship. But even if you were, the truth of things would not be yours at 100%.
As for you Dave, "a certain perspective on things" certainly does not make you 100% right on anything and someone else 100% wrong on the same topic as you modestly pointed out in another post. If this is not trying (in the most unrespectful manner) to win an argument before it even takes place, then you fooled me.
Everybody has a "a certain perspective on things". To me you are a simple employee with an opinion, not the owner, not the president or the chief executive, not the marketing director, not even someone with any significant deciding power whatsoever. This hardly qualifies you as an expert on the subject of sponsorship. But even if you were, the truth of things would not be yours at 100%.
Again, Jean, you demonstrate that your ego comes before any concerns for promoting chess. You talk down to a person who does have sponsorship decision-making power in a company that is interested in sponsoring chess events. You write that to you, he is insignificant.
Opportunity lost. Well, that is, opportunity lost as long as Jean Hebert has anything to say about it. Hopefully the powers that be in chess in Canada will be following this and will wake up to realize that Jean Hebert, his chess talents notwithstanding, must be cut loose from having any influence on future Canadian chess events.
Only the rushing is heard...
Onward flies the bird.
...P.S.: the homeless man is asking if next year, can Empresa provide free veggie dogs? He appreciated the GM simul, but.... he'd really rather have a veggie dog.
Why are chess players taking all their problems out on veggie dogs today? Leave the veggie dogs alone!
...We need create the stars and talk about them so that they take some values all over Canada...
Well I guess its true the biggest chess boom in North America was because there was a chess star, namely Bobby Fischer.
Do you think someone like that can be created?
Maybe we need to do some informational interviews with outside sports agents. I am thinking in particular of people who represent poker, billiards and dart competitors.
I have a feeling that even experienced chess players and organizers don't really have a deep understanding of this because they don't have a long enough string of successes to provide detailed knowledge to repeat those successes. (Otherwise they would be doing it).
As for you Dave, "a certain perspective on things" certainly does not make you 100% right on anything and someone else 100% wrong on the same topic as you modestly pointed out in another post.
You are free to believe I'm wrong (as I believe you are wrong) and I take no offense to that - I believe wholeheartedly that any marketing person who does not strictly examine sponsorship options in terms of ROI is doing it absolutely wrong. If you say my belief is 100% wrong, I can live with it and carry on a perfectly fine discussion without taking it personally. A very good article on the subject can be found here:
"Many sponsorship decisions are driven by CEO and senior management whims. For instance, CEOs who like motor racing and want to take their friends and business associates to motor racing events get behind Formula One or NASCAR; football and baseball fans are prepared to use the marketing budget to buy a corporate box at big matches; and art loving boards often throw corporate dollars at galleries and the theatre more for personal interests than strategic corporate or marketing objectives.
To be fair, there is nothing wrong with an emotional or personal connection to a sponsored activity. A link or personal passion often helps achieve management involvement and make the activity a success. But what is a wrong step is engaging in such activities without clear objectives that are aligned to the organization's corporate or marketing goals."
In any event, my remarks appear to have been received in a manner not in line with how they were meant, which was purely to give some insight to how a potential sponsor approaches chess as an option, and the way that the CFC or other chess organizers can more successfully generate money into the chess world. If you believe that a different method will work, I wish you the best of luck and I hope I am wrong and that it will be successful.
Finally, however, without trying (but probably failing) to sound snarky or condescending, you may wish to ask yourself why using these methods, as you have over many years of chess involvement, have not resulted in significant, sustainable sponsorship.
As for Gary - let me give you an example to show why I feel that way. Say that I had a company I wished to link image-wise with extreme sports, to gain a hip and edgy image. Would you as a layperson care if I chose random skateboard kid from the local mall, or the local state skateboarding champ (who I also do not know from Adam)? I would not care in the least. Do we wish it would be different, or should it be...sure. But right now, it isnt.
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