Niche purchasing tendencies of competitive chessplayers

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  • Niche purchasing tendencies of competitive chessplayers

    This is a poll with multiple options, to see if there are things in niche markets that competitive chessplayers tend to make purchases of at least once a year. As chesstalk polls are restricted to ten options maximum, I'm compelled to take some guesses about what might be popular purchases with competitive chessplayers.

    I was inspired to do such a poll by three thoughts:

    1) the fact that the last three US elections, at least, were won with the assistance of a strategy to learn of the buying tendencies of types of voters who tended to vote for a particular party, and then to contact people falling into these purchasing tendencies in the hope that they would be receptive to getting out to vote for that particular party (at least, that's the drift I recall of what one CNN commentator said last night)

    2) the memory of an old Ottawa chess club message board post, by now more-or-less retired Ottawa chess organizer Neil Frarey, in a year in which he was running for CFC president, in which he commented that he hoped to survey CFC members extensively for their buying tendencies. I have supposed that he may have wished to go to potential sponsors of the CFC or competitive rated chess events with the resulting purchasing data about CFC members, and that perhaps he also may have wished to target advertising by the CFC to the most promising potential new members.

    3) after I looked up the old 1979 Gallup survey about Canadians playing chess, I found there was no attempt back then to find out the niche purchasing tendencies of Canadians who played chess as frequently as, say, CFC members might (although some other things such as income levels were considered):

    http://members.shaw.ca/berry5868/gall.htm
    38
    A board game other than chess (real board, else game software or online server membership)
    10.53%
    4
    Tennis equipment, books or club membership
    7.89%
    3
    Curling equipment, books or club membership
    0.00%
    0
    Golf equipment, books or club membership
    5.26%
    2
    Bridge books or club membership
    2.63%
    1
    Stamp or coin collector's collectables or club membership
    10.53%
    4
    Fishing or hunting equipment
    2.63%
    1
    Comic (or humour-related) books
    5.26%
    2
    Books, movies or documentaries about war/military
    18.42%
    7
    None of the above
    36.84%
    14
    Anything that can go wrong will go wrong.
    Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

  • #2
    Re: Niche purchasing tendencies of competitive chessplayers

    With 8 poll responses in so far, it looks like I might have made some poor guesses about what competitive chessplayers like to indulge their discretionary spending in, in any given year, besides chess. Maybe the current economy also is limiting.

    I knew before setting the poll options of at least some Canadian chessplayer(s) who are tennis players, golfers, Bridge players, hunters/fishermen or curlers, and that Karpov was at least at one time a stamp collector.

    The two votes each (so far) for purchases of board games (other than chess) and war/military books/etc. don't come as much of a surprise, and I think these categories may be most likely to increase in votes (other than 'none of the above').

    In Ottawa there used to be an informal chess club hosted by a Royal Canadian Legion branch. Similarly, long ago in Brampton the city chess club paid the Bridge club there for using its room on another night. Perhaps Poker interests would not benefit chess very much; in any case I may have wrongly neglected to include Poker related purchases as a poll option.
    Last edited by Kevin Pacey; Thursday, 8th November, 2012, 12:50 AM. Reason: Grammar
    Anything that can go wrong will go wrong.
    Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

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    • #3
      Re: Niche purchasing tendencies of competitive chessplayers

      golds gym membership +
      bjorn borg underwear

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      • #4
        Re: Niche purchasing tendencies of competitive chessplayers

        It's fair to say I collect coin so I have answered as such.

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        • #5
          Re: Niche purchasing tendencies of competitive chessplayers

          I collect CPP.
          Gary Ruben
          CC - IA and SIM

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          • #6
            Re: Niche purchasing tendencies of competitive chessplayers

            Originally posted by Aman Hambleton View Post
            It's fair to say I collect coin so I have answered as such.
            Do you pay for the coin you collect, Aman? :)
            Anything that can go wrong will go wrong.
            Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

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            • #7
              Re: Niche purchasing tendencies of competitive chessplayers

              Originally posted by Aman Hambleton View Post
              It's fair to say I collect coin so I have answered as such.
              Will rep off spread
              i rep back 3+

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              • #8
                Re: Niche purchasing tendencies of competitive chessplayers

                Originally posted by Kevin Pacey View Post
                The two votes each (so far) for purchases of board games (other than chess) and war/military books/etc. don't come as much of a surprise, and I think these categories may be most likely to increase in votes (other than 'none of the above').

                In Ottawa there used to be an informal chess club hosted by a Royal Canadian Legion branch.
                Regarding war/military books/etc., I now recall reading something in the translator's preface to Botvinnik's old book Computers, Chess and Long-range Planning, a copy of which I once owned (it was basically about Botvinnik's algorithm for a chess program).

                The translator described Botvinnik's prose as lively, and then noted that chess players are "combat types". :)
                Anything that can go wrong will go wrong.
                Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

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                • #9
                  Re: Niche purchasing tendencies of competitive chessplayers

                  It might be of some interest, to people besides me, that at this point, so far, 7 out of 23 respondents (30+% (!)) chose the war/military books/etc. option in the poll.

                  I tried in vain for a few minutes to discover by Google searches what percentage of Canadians buy books that are in the war/military genre. However, when I searched for the top 50 bestsellers of Chapters Indigo books that are sold, I discovered that at the moment there were zero from that genre(!):

                  http://www.chapters.indigo.ca/books/...&cookieCheck=1
                  Last edited by Kevin Pacey; Saturday, 10th November, 2012, 05:04 PM. Reason: Grammar
                  Anything that can go wrong will go wrong.
                  Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

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                  • #10
                    Re: Niche purchasing tendencies of competitive chessplayers

                    I play Starcraft.

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                    • #11
                      Re: Niche purchasing tendencies of competitive chessplayers

                      Originally posted by Kevin Pacey View Post
                      It might be of some interest, to people besides me, that at this point, so far, 7 out of 23 respondents (30+% (!)) chose the war/military books/etc. option in the poll.
                      You set a pretty low threshold of once a year. I probably buy a copy of Sun Tzu's, "Art of War" every year or so when they come out with a new translation. I even have Machiavelli's, "Art of War."

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                      • #12
                        Re: Niche purchasing tendencies of competitive chessplayers

                        Originally posted by Vlad Drkulec View Post
                        You set a pretty low threshold of once a year. I probably buy a copy of Sun Tzu's, "Art of War" every year or so when they come out with a new translation. I even have Machiavelli's, "Art of War."
                        For some of the poll options, I thought once a year was clearly an okay threshold. For tennis I buy a new can of tennis balls each year, and otherwise play on a public court for free.

                        Some/many people might watch war movies/documentaries on TV more than once a year, but might never think of purchasing movie tickets/DVDs for such.

                        If there actually is a good fit between competitive chess players and the war/military niche, maybe there are effective ways to try to exploit this for the purpose of obtaining sponsorship or new CFC members.
                        Anything that can go wrong will go wrong.
                        Murphy's law, by Edward A. Murphy Jr., USAF, Aerospace Engineer

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