Tweet
LE SAMEDI 27 JUIN 2009
Sur le blog de notre GMI Kevin Spraggett :
http://kevinspraggett.blogspot.com/
Yesterday ,on the highly respected portuguese website http://aladerei.e-xadrez.com/ , appeared a small article about a recently published sports-marketing study in Brazil. (...)
This study is very interesting because it approaches sports marketing from a purely business/sponsorship focus. What does the sponsor get in return for his investment? What is the sport that is best tailored to each sponsor's individual needs?
This company is the industry leader in Brazil with more than 30 years experience in the field of administration, sports and marketing.
(...) Keep in mind that Brazil is the 5th most populated country in the world (estimated 190 million) and there is plenty of sunshine and leisure time.
J. Cocco Sport Marketing uses PhotoMind, a process that photographs, measures and evaluates the degree and quality of recall by sports event spectators. (...)
As the study took place in Brazil, only those sports practiced in Brazil were considered. (Clearly, for Canada the list of sports would be slightly different .) (...)
The study is based on 20 different criteria, taking into account sex, economic and geographic factors, as well as visibility/ coverage in the media, popularity among different age groups amongst other elements.
The study is revealing about the place of chess in Brazilian society (chess is more popular in Brazil than Canada, so you can draw the appropriate conclusions!) . In essence, according to this study, chess is seen to be a marginal activity , both by the general population and the potential sponsors. In particular, chess lacks both visibility and prestige.
We Canadian chess players can relate to this study from our own personal experiences. Especially in Toronto, Canada's biggest city, chess has zero visibility and the chess community that exists is fighting a losing battle. (...)
In these circumstances, it should be clear to all that the only ones who can help improve the situation are the chess players themselves. (...)
There are fewer chess columns than at any previous point in Canadian history, for example. (...) The CMA organizes nothing for the average player and its school program is stagnating. (...)
I think that the worse thing any organizer can do, given the results of the recent study, is to continue to organize chess events in church basements and vacant community centres and school cafeterias: chess needs to improve its visibility!
N'oubliez pas de lire le texte sur le blog de Kevin Spraggett, GMI :
http://kevinspraggett.blogspot.com/
JPR
Sur le blog de notre GMI Kevin Spraggett :
http://kevinspraggett.blogspot.com/
Chess lacks ''visibility and prestige''; MARKETING STUDY
SPRAGGETT ON CHESSYesterday ,on the highly respected portuguese website http://aladerei.e-xadrez.com/ , appeared a small article about a recently published sports-marketing study in Brazil. (...)
This study is very interesting because it approaches sports marketing from a purely business/sponsorship focus. What does the sponsor get in return for his investment? What is the sport that is best tailored to each sponsor's individual needs?
This company is the industry leader in Brazil with more than 30 years experience in the field of administration, sports and marketing.
(...) Keep in mind that Brazil is the 5th most populated country in the world (estimated 190 million) and there is plenty of sunshine and leisure time.
J. Cocco Sport Marketing uses PhotoMind, a process that photographs, measures and evaluates the degree and quality of recall by sports event spectators. (...)
As the study took place in Brazil, only those sports practiced in Brazil were considered. (Clearly, for Canada the list of sports would be slightly different .) (...)
The study is based on 20 different criteria, taking into account sex, economic and geographic factors, as well as visibility/ coverage in the media, popularity among different age groups amongst other elements.
The study is revealing about the place of chess in Brazilian society (chess is more popular in Brazil than Canada, so you can draw the appropriate conclusions!) . In essence, according to this study, chess is seen to be a marginal activity , both by the general population and the potential sponsors. In particular, chess lacks both visibility and prestige.
We Canadian chess players can relate to this study from our own personal experiences. Especially in Toronto, Canada's biggest city, chess has zero visibility and the chess community that exists is fighting a losing battle. (...)
In these circumstances, it should be clear to all that the only ones who can help improve the situation are the chess players themselves. (...)
There are fewer chess columns than at any previous point in Canadian history, for example. (...) The CMA organizes nothing for the average player and its school program is stagnating. (...)
I think that the worse thing any organizer can do, given the results of the recent study, is to continue to organize chess events in church basements and vacant community centres and school cafeterias: chess needs to improve its visibility!
N'oubliez pas de lire le texte sur le blog de Kevin Spraggett, GMI :
http://kevinspraggett.blogspot.com/
JPR
une attitude accueillante et en contrôle de la situation est préférable et essentiel dans le vrai monde. Allez juste quelques jour dans les bureau de la FQE et vous allez comprendre. Vous allez voir un DG qui arrive à une heure de l'après-midi bien reposé et quitter en fin d'après-midi quel dynamisme!
).
Comment