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Re: Candidate for CFC President
It is much more than posters...of course, as is typical the idea is 1%, the execution effort 99%.
Two examples of interesting promotions that didnt move forward:
In 1985 I was involved in the planning for a chess marketing initiative based on breaking the Guiness World Record for simultaneous chess games played - we were orchestrating with a large property management company to utilize their mall properties, garnering prizes, etc. However, the pitch didnt hit the first at bat, and we all got on with other things. Though it was an interesting idea to involve grass roots players in public settings.
In the 90s another interesting initiative involved Paramount and Jumbo Video where the idea was a "Searching for Bobby Fischer" talent search, with scholarship prizes, using simuls as the entry point and regional events, with a huge finale at large cities. Again, the effort/energy involved dissipated when some key team members got distracted.
Certainly coming up with a few realistic and focused ideas, forming a volunteer talent team to use their contacts/resources, and involving a key project manager who would gain a reasonable % from the initiatives (there has to be some compensation incentive for the quarterback, though with Board oversight) would be part of the plan.
Brian
It is much more than posters...of course, as is typical the idea is 1%, the execution effort 99%.
Two examples of interesting promotions that didnt move forward:
In 1985 I was involved in the planning for a chess marketing initiative based on breaking the Guiness World Record for simultaneous chess games played - we were orchestrating with a large property management company to utilize their mall properties, garnering prizes, etc. However, the pitch didnt hit the first at bat, and we all got on with other things. Though it was an interesting idea to involve grass roots players in public settings.
In the 90s another interesting initiative involved Paramount and Jumbo Video where the idea was a "Searching for Bobby Fischer" talent search, with scholarship prizes, using simuls as the entry point and regional events, with a huge finale at large cities. Again, the effort/energy involved dissipated when some key team members got distracted.
Certainly coming up with a few realistic and focused ideas, forming a volunteer talent team to use their contacts/resources, and involving a key project manager who would gain a reasonable % from the initiatives (there has to be some compensation incentive for the quarterback, though with Board oversight) would be part of the plan.
Brian
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